I think the SIF is the most simplest device and what it needs is some rebranding to appeal to the younger generation who is highly obsessed with the Italian way of machine made espresso making. I am not patronizing/demeaning or degrading any way. End of the day the device is just a way to make coffee which is the hero of the story and this blog. Having said that when a simple device exists there is not necessity to complicate issues is what I certainly feel. A good positioning and re-branding will make it more contemporary to the consuming segment